KU Orientation Guide
2015-2016 | University of Kansas - Office of First-year Experience
While I was an Art Director with the KU Marketing Communications department the KU Office of First-year Experience approached us with the desire to update their Orientation Guide, a book handed out to new students during Orientation visits. The goal was to create something students would actually be able to absorb and hopefully hang on to for future reference. To achieve this, we wanted to make the guide much more visual and user-friendly than previous years.
Spiral bound book divided into two sections
Field Guide cover
Designed to flip to the front cover after Orientation Day.
Orientation Guide Inserts
(Transfer Student, Veteran Student, and Parent Calendar)